Social media marketing
Social media marketing entails the use of social media sites to reach out to your target market, inform them of your business and product, and sell to them.
SMM refers to the usage of these social sites to get to the target customers for sales, branding and other marketing goals. It comprises sharing quality content on your social media profiles, monitoring your fans, participating with them, evaluating your performance and paid social media advertising.
Key Features of Social Media Marketing:
Two-Way Communication: This differs from conventional marketing approaches whereby communication between businesses and their target group is facilitated. This leads to interaction on the same levels, and feedback, handling of complaints and general enhancement of relations on the same level.
Targeted Reach: Social niche targeting is everywhere on social media to target very specific demographics, interests, and behaviors. This creates a viewpoint that marketing is treated with seriousness in order to reach the appropriate audience within the shortest time.
Types of Social media marketing
Organic Social Media Marketing:
Dependent on the establishment and distribution of valuable material, not requiring product promotion through advertisements.
Centred on gaining and maintaining an audience and actively contributing so as to promote your posts and page.’
Examples: Blog entries, image presentations, and commenting rightly on related subject matters.
Paid Social Media Advertising:
Refer to the payment method which entails the use of paid adverts in marketing to accomplish particular marketing objectives.
Selects people, subjects or events for advertising purposes to ensure optimal output form advertised products or services.
Examples: Managing those social media platforms: Face book advertising, Instagram advertising and Twitter advertising.
Influencer Marketing:
Uses opinion leaders in your field to sell your brand or products.
Utilizing the following benefits of the influencer to attract his/her customers and fan base to buy its products.
Examples: Sponsoring micro-influencers or celebrities to use your products or Parade of products by Multimedia Platforms.
benefits of social media marketing
Increased Brand Awareness and Reach:
Wider Audience: Companies have a huge pool of consumers on social media with billions of active users.
Global Reach: Potential customers can be gotten from all over the world, therefore broadening your market baseXC.
Improved Brand Visibility: Information should be posted regularly and this increases the exposure of the brand in social media.
Enhanced Customer Engagement:
Direct Communication: Social media facilitate direct communication with the clients, therefore creating better bonding.
Real-time Feedback: This enables you to be very responsive to the customer inquiries as well as complaints and their feedback too.
Community Building: Engage your audience and enforce user generated content around your brand.
Increased Website Traffic:
Drive Traffic: Use social media to share links to your website so that there can be traffic to your website.
SEO Benefits: It needs to be pointed out that signals from social media can help to increase the ranking of your website on search engine result pages.
Improved Lead Generation and Sales:
Targeted Advertising: Social media advertising targets can be employed to reach your target market.
Conversion Tracking: Get the necessary metrics which can be used to measure the effectiveness of the campaigns and how your strategy can be optimised.
Direct Sales: A few of the platforms enable clients to sell products via the pages that are created in social media sites.
Cost-Effective Marketing:
Lower Costs: Most social media companies have an option of advertising that is either free or is relatively cheap.
High ROI: Marketing using social media can be very effective since it has a potential of getting high returns on investment.
Valuable Customer Insights:
Audience Analytics: It is also easy to get understanding of people attractive to your brand, their age, gender, location etc.
Market Research: Social listening should be employed for market trends and customer’s preferences analysis.
Crisis Management:
Quick Response: It is crucial to counter negative sticky or crises because they cause so much harm if not addressed on time.
Transparent Communication: Trust can only be rebuilt if the parties start talking to each other freely and honestly.
